The prime reason for rising overweight and obese population is sedentary lifestyle, physical inactivity, and rapid growth of fast food industry. According to the World Health Organization (WHO), more than 50.0% of the global population was obese in 2014 and the number is expected to rise.
Unhealthy dietary habits and sedentary lifestyle is the main cause for gaining weight and obesity. Growing number of nuclear families, and families with working parents is leading to shift in changing dietary habits. The growing fast food industry is also contributing to rising number of takeaway parcels and junk food habits. Moreover, globalization and urbanization are resulting in busy schedule, growing stress, and increased number of hours spent working on computer systems, which lead to lack of physical activity, thereby resulting in weight gain.
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Currently, various solutions such as diets, exercises, drugs, and minimally invasive & noninvasive devices & implants and surgeries are available for weight loss and management. Obesity is associated with various physiological disorders; hence, adoption of a single therapy to manage weight is not sufficient. For instance, a diet program has to be complemented with regular workouts.
According to the Institute of Health Metrics and Evaluation, 30.0% of the world’s population is either obese or overweight. Being overweight poses enormous challenge for developed countries and for emerging markets.
The market is segmented into diet, equipment, and services. Diet includes meals, beverages, and supplements used for cell activation, improving metabolism, and breakdown of stubborn fat. Diet is gaining popularity in the market due to the entry of many market players with innovative diet plans suiting the patient’s physiological conditions. The players have introduced diet plans specific for diabetic patients, hypertension patients, and men to lose weight. In addition to diet meals, beverages such as green tea & sliming waters are gaining high acceptance from patients due to their ease in availability, affordability, and convenience.
An additional segment included in diet is use of supplements. The use of many tablets of natural origin, capsules, and shake powders is anticipated to grow over the forecast period.
Another important approach to lose weight is exercising and intense workout. For exercise and workout, fitness equipment such as treadmills, elliptical trainers, rowing machines, stair steppers, plate-loaded strength equipment, free weights, and benches & racks are used. The surgical equipment includes minimally invasive or bariatric procedures, noninvasive equipment such as intragastric balloons, endobarriers, and other implants & devices used for weight loss and management.
The market also incorporates service providers offering services such as fitness centers, sliming centers, consultation services including fitness equipment; spas; consultation services from dietitians & nutritionists; activities such as aerobics, Zumba fitness program, spinning, and others. With digitalization, the newer trend of online weight loss programs is picking up pace in market.
Some of the major players competing in this market include Herbalife International, Inc.; NutriSystem, Inc.; Weight Watchers International, Inc.; eDiets.com; BRUNSWICK CORPORATION; Ethicon US,LLC; Ethicon Endo-surgery, Inc.; and GOLD’S GYM
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