Alternative medicines have managed to alleviate pain and provide relief to patients

When conventional medicine fails to provide answers, patients look towards alternative medicines. Alternative and complementary medicines offer to provide relief or prolong a patient’s life.

Alternative & Complementary Medicine

Alternative medicine employs the use of traditional medicine like herbs and other treatments to treat illness and medical conditions. This is in direct opposition to mainstream medicine which uses drugs and surgery to treat illnesses. Some of the popular treatments considered ‘alternative’ are dietary herbal supplements, yoga, Ayurveda, magnetic intervention, and naturopathy.
Complementary treatment includes using alternative medicine along with mainstream drugs to treat medical conditions. Such treatments are cumulatively known as complementary and alternative medicine (CAM). Nearly 59 million Americans had used some form of alternative treatment, according to a report by the National Center for Complementary and Integrative Health (NCCIH). CAM therapies can treat fibromyalgia, rheumatoid arthritis, and osteoarthritis, according to Arthritis Research UK.


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Latest Trends

Rolfing Structural Integration (SI), named after its creator Dr. Ida Rolf, can improve rigid postures using this treatment. It has been reportedly able to successfully treat dancers and athletes. It can mitigate pain and relieve patients of their stress. It is colloquially known as Rolfing.
Cupping, an ancient Chinese tradition, gained worldwide prominence in the 2016 Olympics. This treatment uses cups to draw blood to the injured area to increase its healing rate. Cupping has even compared to progressive muscle relaxation which can reduce pain levels after 12 weeks of treatment.

Market Overview

The worldwide alternative therapies market is anticipated to touch nearly USD 197 billion by 2025, according to Grand View Research, Inc. It is expected to grow remarkably over the forecast period (2013 - 2025) due to high adoption rates of alternative medicine. This was evident due to 60% global populace had reportedly used some form of traditional medicine in 2015.

Botanicals had accounted for large revenue shares in 2015 due to its high use in herbal/non-herbal dietary supplements. It is even being used with magnetic intervention and acupuncture. E-training is anticipated to be the biggest distribution method in the forthcoming years. It relies on the latest technologies like video therapy to treat illnesses. Prominent players are Herb Pharm, Nordic Nutraceuticals, The Healing Company, and Quantum Touch.

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